Are you ready to elevate your healthcare marketing and public relations strategies? Join us Wednesday, April 29, 2026 for our ELEVATE Virtual Conference where we’ll empower you to reach new heights in healthcare marketing and PR. Discover the latest trends and gain insights from industry experts to elevate your strategies to unprecedented levels of success. Don't miss this great opportunity to help you rise to the top! Register today!
CONFERENCE SCHEDULEWednesday, April 29, 2026
*Schedule subject to change. | REGISTRATION
Refunds and Substitutions: WHPRMS reserves the right to substitute programs due to unforeseen events. Refunds are subject to a $25 administrative fee. No refunds will be granted after April 23, 2026. Participant substitutions can be made until 12pm CT on April 28, 2026. |
SESSION DETAILS
From Strategy to Story: Creating Effective Videos for Internal Communication
Stephanie Graham & Rachel Mosey, Froedtert ThedaCare
Video can be one of the most powerful tools in a communicator’s toolkit — when it’s done strategically. In this session, Froedtert ThedaCare communications professionals will share a practical approach to creating effective internal videos that start with a clear communications plan and result in authentic, engaging storytelling.
Learn how to define your audience and objectives, craft conversational talking points instead of rigid scripts and ask interview questions that invite meaningful, story-driven responses. The session will also cover practical production tips including planning B-roll and pairing video with audio and written communications. Leave with a simple framework for producing internal videos that inform, connect with team members and support broader organizational messaging.
Participants will be able to:
- Apply a strategic communications framework to plan internal video content.
- Develop conversational talking points that reinforce key messages while allowing authentic delivery.
- Write interview questions that encourage storytelling and stronger engagement.
- Plan production elements, including interview logistics and B-roll, to strengthen visual storytelling.
- Effectively integrate video with written communication to support broader messaging.
Rachel Mosey is a strategic communications professional with 30 years of experience translating complex information into clear, compelling messages for wide-ranging audiences. Her expertise spans corporate communications, media relations, marketing and journalism.
At Froedtert ThedaCare, Rachel is part of a team of strategic communicators focused on delivering accurate, contextualized communications aligned with industry best practices. She develops and executes internal communications strategies that ensure messaging reflects the organization’s voice, values and strategic priorities, while supporting operational goals and engaging key stakeholders.
Previously Rachel served as communications manager for a science education company, leading integrated communications strategies to promote its brand, products and services. Earlier in her career she was a television news producer, writing and editing scripts and managing fast-paced newscasts and breaking news coverage.
Steph Graham is senior content producer, communications, at Froedtert ThedaCare in Milwaukee, where she shares the stories of physicians, clinicians and staff across the health system. She also supports digital communications. Originally from Cleveland, Ohio, Steph began her award-winning career in TV and radio news as a reporter and special projects producer before transitioning into public relations, marketing and brand storytelling.
Her previous roles include marketing and communications positions with Perlick Corp. and Steinhafels Furniture. Steph also worked at TODAY’S TMJ4 and Newsradio 620 WTMJ in Milwaukee.
She holds a Bachelor of Science in broadcast journalism from Ohio University’s Scripps School of Journalism. In her spare time, Steph enjoys volunteering, reading and spending time with her rescue pup, Mabel.
Content Editors’ Guide to Better Healthcare Web PagesBrad Muncs, Symetris Healthcare content marketing teams need to work within existing systems, with limited time, limited support, and constant pressure to keep content accurate, useful, and easy to find. This session will share practical ways healthcare marketers and content editors can improve healthcare web pages without a redesign. Drawing on real-world content and publishing challenges, he will cover how to create better heading structure, write clearer page names, review pages more effectively on mobile, and catch common content, UX, and accessibility issues before they frustrate users. Attendees will also see examples of simple tools and browser extensions that can make review faster and support better editorial decisions. The focus is not on perfection or major technical change. It is on helping content teams work smarter, publish better pages, and make the website easier to use for the people who rely on it. By the end of this session, attendees will be able to:
Brad Muncs helps hospitals and health systems get more value from websites that feel expensive, complex, and politically hard to change. He founded Symetris in 2004 and brings over 22 years of experience advising healthcare marketers on alignment, governance, and ROI. His work focuses on making progress that actually ships under real constraints.
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